Effective Business Writing


Effective Business Writing

Course Code E2GEBW
Qualification Short Course
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 24 Hours

Improve your career prospects by learning how to develop powerful written documents that draw readers in and keep them motivated to continue to the end. This course will help you identify gaps and eliminate problem areas in your writing skills.


 

Do you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects? Don't let small gaps in your business writing skills prevent you from reaching your full potential!

It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this course to help you identify and eliminate problem areas. By the end of this course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.

What you will learn

  • Learn brainstorming techniques that will help make writing easier
  • Understand how to sequence your ideas to be more effective
  • Learn the important skills of revising, formatting, editing, and proofreading
  • Get a grammar refresher
  • Learn to get the tone right and take negative emotions out of your writing
  • Learn how to say "no" without offending your reader

How you will benefit

  • Gain a solid understanding of good writing and how to produce it
  • Learn to better communicate with peers and colleagues through your writing
  • Take charge of your career and gain confidence by developing and enhancing a skill you will use every day
  • Open the door to more career opportunities and promotions as you learn to effectively communicate

Outline

Writing as Problem Solving

In this first lesson, you'll learn a brainstorming technique that will help make writing easier and more fun for you right away. You'll learn how to disentangle the efforts of your creative and critical sides, and you'll come to understand why both sides are important components of good writing. You'll also learn why writing is one of the best problem-solving tools around.

Why Write and Who Is Your Reader?

Here's where you'll learn a helpful system for organizing your writing, whether it's an email, a formal letter, or a company-wide memo. You'll start by picking out a document that you have to write anyway so that you can put your new writing knowledge to use right away. You may as well get some work done while you're learning, right? Next, you'll nail down why you're writing this particular document and who your reader is. A second brainstorming technique will help you have fun thinking through these two questions.

Benefits You Can Offer Your Reader

In this lesson, you'll learn to make your readers do what you want. Your readers will be happy, too, since they'll get what they want in this win/win system. You'll learn the seven basic benefits you can offer your reader and how to write the crucial first sentence of your document. You'll learn one more brainstorming technique that will help you capture good ideas, words, and phrases.

Sequencing Your Ideas and How to Write Your Ending

Master seven strategies for putting your ideas in order and learn how poor sequencing can sabotage your efforts. You'll also discover the best way to end any document. It's an idea that may surprise you!

Revising, Formatting, Editing, and Proofreading

Revising, formatting, editing, and proofreading may all sound similar, but they're four distinct activities. In this lesson, you'll learn how revision is a process of exploration and discovery. You'll learn formatting strategies that will invite your reader in. You'll also learn to be a ruthless editor and professional proofreader.

What Words to Take Out

In this lesson, you'll learn how to write clearly and concisely. You'll explore three mistaken notions that lead business writers to use lots of convoluted phrasing and needlessly long words. You'll examine the pitfalls of using business clichés, jammed modifiers, trendy words, jargon, foreign words, redundancies, and hedging adjectives.

What Words to Put In

In the last lesson you learned what words to remove from your document. In this lesson, you'll learn what words you should include to make your business writing more compelling. You'll learn the four parts of the written communication process. You'll find out why the verbs and nouns you choose make a major difference. You'll also learn more ways to make the task of writing more enjoyable for you.

Strategies for Good Spelling and Punctuation

In this lesson, you'll look at strategies for good spelling and punctuation. Everyone needs this review! To keep it fun, you'll get to deal with the topics of spelling and punctuation by taking some easy quizzes. It's a chance to learn by doing. See how good your spelling and punctuation skills really are. You'll learn that punctuation is not a tyranny of rules, but an evolving protocol to help you communicate. Finally, you'll capture your weak areas on a Tips Card.

One Easy Grammar Lesson

Why do you have to bother with grammar? You'll find out why in this lesson. Take the Grammar Blitz Quiz to discover your grammar strengths and weaknesses. It will help you fill in the gaps that remain after years of boring grammar classes. You'll learn why using the active instead of the passive voice can be a demonstration of your integrity. You'll also explore the traps pronouns set for those who are sensitive to gender issues.

Getting the Tone Right

Getting the tone right in business writing can be tricky, especially in email. In this lesson, you'll get to tackle your worst moods with one more brainstorming technique. You'll learn how to defuse any negative emotions that might get in the way of your problem solving. You'll also learn how your attitude toward your reader, your topic, and your own needs determines your tone. As you go through the lesson, you'll learn two easy ways to eliminate unintentional tone mistakes.

When You Have to Say No

In this lesson, you'll learn why being able to say "no" with grace is a crucial business skill. A five-part format will give you a solid strategy for writing documents that say "no" while retaining the goodwill of your reader. You'll learn how to keep bad news letters, memos, and emails positive and helpful.

Email Etiquette

This lesson will provide an up-to-date review of all the ways that email is different from other kinds of business writing. It will teach you how to write emails that get the job done quickly and efficiently and explain their legal status in court. You'll also discover how to manage the tone of your emails so that you don't accidentally offend your reader.

Prerequisites:

There are no prerequisites to take this course.

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.

STUDENT SERVICES PROGRAMS INCLUDE:

  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 0800 000 361 or Email Faculty

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (nces.ed.gov).

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.

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