Social Media Marketing Skills Training

Social Media Marketing Skills Training

Course Code SMT2013
Qualification Short Course
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 25 Hours

Social Media Marketing Skills Training

The rule of thumb is that if customers are on social media, the businesses that work with them need to be using social media too. In this intensive training course, participants will learn how social media fits within their marketing strategy, and how to leverage communities and relationships there.

Course Outline

Session One: Course Overview

Session Two: Getting Started

What is Social Media?

  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan
Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.


  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 0800 000 361 or Email Faculty

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.