Online Marketing Course

• Get a grip on Marketing basics
• Learn to improve sales results
• Make yourself valuable to employers, improve your own business success, lay a foundation for more advanced studies.

This course is designed as a program to understand the marketing world; then developing skills in marketing.

MARKETING INVOLVES...

• ATTRACTING CUSTOMERS
• PERSUADING THEM TO BUY
• SELLING
• KEEPING CUSTOMERS SATISFIED (so they come back!)

Throughout this course emphasis is placed on profitability and efficiency!

There are 10 lessons in this course:

1. Marketing and the Business
   • What is marketing, and its significance
   • Considering alternative approaches to business & marketing
   • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
2. Scope of Marketing Understanding basic economics (eg. supply & demand)
   • The difference between the potential market
   • Available market
   • Target market
   • Penetrated market for a product/service of your choice
   • Different advertising approaches
   • Controlling Growth,
   • Improving Results in Business, etc
3. Target Marketing
   • Understanding the market place
   • Stages that sellers move through in their approach to a market
   • What is targeting
   • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
4. The Marketing Mix and Managing the Marketing Effort
   • Product, price, place, and promotion
   • Affects and interactions between marketing and other operations of a business.
5. Product Presentation and Packaging
   • Importance of product knowledge
   • Core, tangible and augmented products
   • Differences in packaging & presentation for different products.
6. Promotion Communication skills
   • Merchandising
   • Shop Floor Layout
   • Displaying Products
   • Signs
   • Understanding Selling and Increasing Sales
   • Sales Methods
   • Publicity Marketing,
   • Structuring an Advertisement or Promotion
   • Advertising budgets, etc
7. Product Pricing and Distribution Pricing
   • Profitability Ratios
   • Increasing Turnover, etc
8. Customer Service Methods of assessing customer satisfaction
   • Significance of Customer Service
   • Different types of customers in the market place and how best to approach each
   • Difference between selling, publicising, marketing and advertising, etc
9. Market Research
   • The research process
   • What to research
   • Surveys
   • Developing and conducting a market research program
   • Where to find useful statistics,
10. Organisations
    • Structures and Roles Business law
    • Financial Management
    • Business Structures
    • Business terminology, etc.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims:

• Discuss the role of marketing in different enterprises.
• Describe the scope of marketing in different enterprises.
• Define the target market for a product or service.
• Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
• Evaluate the presentation (including packaging) of a product or service.
• Determine an effective approach to promoting a product or service.
• Compare options for distribution and determine an appropriate price for a product or service.
• Evaluate customer service.
• Conduct relevant market research.
• Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

Request your free info pack today!