Online Marketing Systems Course

The systems that operate locally, nationally and internationally; can be simple or complex.

• Sometimes (in a small organisation), the same individual, or office, will promote, sell, deliver and provide after sales service for a product.
• Sometimes each of these functions may be carried out by different people or organisations; an a system needs to be built that links these different entities together.

Effective linkages make for better sales and productivity.

Study this course to make better decisions about how and where to market your products or services.

There are 10 lessons in this course:

1. Marketing Systems
   • Innovation
   • What is a marketing system
   • Choosing the right system
   • Types of customers
   • Pure competition
   • Monopolistic competition
   • Oligopoly
   • Monopoly
   • Globalisation
   • Internet marketing: demographics, promotions, targeting internet users
   • Supply systems
2. Retailing Systems and Strategies
   • Types of retail systems: shops, markets, traveling salesmen, pyramid schemes, shows, telephone sales, etc
   • Retail life cycle
   • Factors influencing retail strategy
   • Terminology
3. Wholesale Systems and Strategies
   • Self marketing
   • Cooperatives
   • Agents
   • Regulated systems
   • Independant intermediaries
   • Manucacture owned intermediaries
   • Agricultural marketinglegislation and marketing boards
   • Livestock selling systems -case studies
4. Product Presentation and Packaging
   • Specialist marketing services: packaging, labelling, display, signs, public relations
   • Merchandising
   • Principles to follow when buying
   • Selling: credit or cash?
   • Personal service, mail order or self service?
   • Shop layout
   • Packaging and labelling
   • Branding
5. Negotiation Skills
   • Understanding customers and markets
   • The local environment
   • Personal selling skills
6. Marketing Organisations
   • Distribution enterprises
   • Advertising agents or departments
   • PR enterprises
   • Sales enterprises
   • Marketing tasks : Market research, Merchandising, Promotion, Transport, Records
   • Marketing strategies
   • Diversification
7. International Marketing I
   • Introduction
   • Why enter the international marketplace
   • Alternative ways to trade internationally
   • Degrees of export marketing
   • Pitfalls
   • Significance of the internet
8. Analyzing the Market Market analysis
   • Trend analysis
   • Market research
   • Analysing the Market
9. The Marketing Mix
   • Marketing mix and checklist
   • Strategic planning
   • Tactical planning
10. International Marketing II
    • What countries
    • Restrictions to international marketing
    • Economic communities
    • Strategies
    • Market entry strategy
    • Implementing a strategy
    • PBL project

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims:

• Explain the difference between the consumer market and other markets.
• Draw a chart showing the market channels followed by a product or service.
• Explain the differences between retailing and wholesaling.
• Explain procedures, stages and concepts involved in retail marketing a product.
• Explain the wholesale marketing system of this business.
• Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
• Suggest alternative ways that products might be packaged and presented in the retail situation.
• Assess the marketing performance of two different companies.
• Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
• Explain procedures, stages and concepts involved in the marketing internationally of a product.
• Suggest a product or service which you think has potential for marketing in another country.
• Write a report on the marketing profitability of a business.

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